Demographics and Psychographics

 1. How do media companies classify (groups) potential audiences for their products (think about demographics)

Media companies group audiences by demographics such as: Age, gender, location, income and more.

2. What are the names of the seven different psychographic groups that Young and Rubicam use to profile audiences?

The seven young and rubicam psychographic groups are:

  1. Mainstreamers
  2. Aspirers
  3. Succeeders
  4. Reformers
  5. Explorers
  6. Strugglers
  7. Resigned                    
What  psychographic group or groups do you belong in. Think about your own interests and lifestyle and explain your decision.

I think I belong to the Mainstreamer and Aspirer groups because I like following popular trends and fitting in with others. I also like nice things, care about my appearance and enjoy being successful and achieving my goals.
ook at this edition of Heat magazine (one of our named CSP's when we study Magazines)


4) Who are the target demographics for this Heat magazine front cover and why? (CAGE)

The target demographic is mainly young adult women because Heat magazine focuses on celebrity gossip, fashion, relationships and entertainment, which may appeal more to this audience.

5. which psychographic groups would consume this Heat magazine and write a typical description of who they are and what they enjoy? (PAILS) 

Mainstreamers and Aspires

Mainstreamers are people who enjoy fashion gossip popular trends and love to keep up with the world 

Aspires are people who enjoy luxury, beauty, fashion, famous celebrities and keeping up with the latest trends.they care about their appearance and status.

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