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Demographics and Psychographics

 1. How do media companies classify (groups) potential audiences for their products (think about demographics) Media companies group audiences by demographics such as: Age, gender, location, income and more. 2. What are the names of the seven different psychographic groups that Young and Rubicam use to profile audiences? The seven young and rubicam psychographic groups are: Mainstreamers Aspirers Succeeders Reformers Explorers Strugglers Resigned                     What  psychographic group or groups do you belong in. Think about your own interests and lifestyle and explain your decision. I think I belong to the Mainstreamer and Aspirer groups because I like following popular trends and fitting in with others. I also like nice things, care about my appearance and enjoy being successful and achieving my goals. ook at this edition of Heat magazine (one of our named CSP's when we study Magazines) 4) Who are the target demog...
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  LR for half term 1 Mise-en-scene. 1.The lighting in this science is quiet dark with blue and red lights coming from the lightsabers. This makes the scene feel dangerous and tense. The dark lighting also makes it harder t see everything clearly which creates mystery and makes the audience feel nervous about what might happen to Luke. 2. Luke wears lighter coloured clothes which makes him look like the hero because he represents good. His costume is simple and shows that he is still learning how to become a Jedi. Darth Vader wears a completely black costume with a mask cape and red lightener which makes him look scary evil and powerful. His mask hides his face making him seem less human and more threatening . The contrast between this costumes shows the difference between good and evil/ Camera shots and Angles Wide shot: A wide shot is used to show Luke and Vader fighting in the room. It focuses on both characters and their surroundings. This helps the audience understand where the...
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The camera shot is a long shot and it tracks from left to right following the man on the other mans jetpack with more people following him.  This is a medium shot

camera work blog task

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  Camera work blog task: This is a close up camera angle. Her face is showing how serious she is about the situation as shes holding up some type of device. This tells us how determined she is to save the world. Miss my sniping tool isnt working on my laptop and i cannot see the picture above me. Please forgive me for this. i would wish to finish it in class and catch up with everyone else. If not you may keep me behind after class.
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  Costume A  scientist wearing a white cloak with a shirt and tie underneath. He is also balding which symbolises his ultimate stress.The connotation is that the scientist is very intelligent. However the scene becomes scary making the audience question if something has gone wrong. Lighting The lighting in the opening is very dark and gloomy especially in the laboratory corridors. The denotation is that there is very little light in certain areas. The connotation is that something dangerous or mysterious could happen. This creates suspense and makes the audience very nervous as they cannot see everything clearly Settings The opening takes place in a scientific laboratory where a scientist is running away from something unseen. The denotation is that the building has long corridors doors and scientific equipment. The connotation is that the laboratory is secretive and possibly dangerous. This makes the audience curious about what is happening and creates a sense of mystery and ...

Introduction to Photoshop

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  I used a darkish colour pallet with a little bit of light colours i chose a wintery type of picture which had dark colours. I found the work fairly easy and if i could do anything differently i would choose a different picture because i dont really like the colours on my parrort.

Connotations of a Advert

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 In this advert we can see a woman in a red hoodie standing in an open field of wheat. She has her arms in the sky taking in the cold breeze looking at the burger blur sky filled with clouds. Then we can see the country life butter in the foreground. The message is that country life gives bitter gives you a feeling of freedom and connects you with the natural peaceful country side. The advert you see the slogan”Taste the freedom. Taste the country life “ to suggest eating the butter can make you feel more relaxed and connected to nature. The mood in the advert is very peaceful, happy and carefree. The bright colours the open field the country side and the woman’s raised hands create a feeling of freedom and relaxation