Demographics and Psychographics
1. How do media companies classify (groups) potential audiences for their products (think about demographics) Media companies group audiences by demographics such as: Age, gender, location, income and more. 2. What are the names of the seven different psychographic groups that Young and Rubicam use to profile audiences? The seven young and rubicam psychographic groups are: Mainstreamers Aspirers Succeeders Reformers Explorers Strugglers Resigned What psychographic group or groups do you belong in. Think about your own interests and lifestyle and explain your decision. I think I belong to the Mainstreamer and Aspirer groups because I like following popular trends and fitting in with others. I also like nice things, care about my appearance and enjoy being successful and achieving my goals. ook at this edition of Heat magazine (one of our named CSP's when we study Magazines) 4) Who are the target demog...